Pricing guide

How to price sealcoating and asphalt jobs

Asphalt work quotes in two different rhythms. Paving is a big-ticket, few-per-week quote where the base and the tonnage math matter. Sealcoating is a volume business where the minimum charge matters more than the rate. One method covers both if you build it right.

Paving: build the rate from tonnage up

Your per-square-foot paving rate starts at the plant:

  1. Material. Your price per ton, converted to square feet at your pour thickness. A ton of hot mix covers roughly 80 square feet at 2 inches compacted, so a 3 inch job uses half again the material of a 2 inch job. That’s why thickness gets its own rate, never a single blended number.
  2. Trucking and machine time. Haul distance and paver, roller, and skid hours for a typical job size.
  3. Labor, overhead, margin. Same discipline as any rate: overhead is real, margin is a line item.

Then guard the rate with add-ons for what the rate can’t see from the phone: tear-out per square foot, base repair and regrading per square foot, and hand work where the machine can’t reach.

Sealcoating: the minimum is the price

Sealer material is cheap per square foot. Setup, prep, edging, and drive time are not, and they barely change between a 400 foot patch and a 3,000 foot driveway. Two rules follow:

  • Price two coats as its own rate, not double the single coat. The second coat is fast once you’re mobilized, and two coats is usually the right recommendation on weathered asphalt anyway.
  • Set a real minimum job charge and let it do its work. If your floor to roll a truck is $250, the calculator should raise every small ticket to $250 without you doing the awkward math in front of the customer.

Crack filling prices separately, per linear foot, because it’s a different material and a different pass. Quote it as its own line next to the sealcoat. See sealcoating vs crack filling for the order the two go in.

Quote both from one phone

The whole point of building rates by thickness, coats, and linear feet is to stop rebuilding them per call. Put them in a calculator that carries paving, sealcoating, crack fill, and your minimum together: enter the size, tap the spec, text the itemized quote. PriceDesk does exactly that with your numbers, free for 14 days.

Test your rates on the asphalt driveway calculator and the sealcoating calculator.

Run the numbers in a free cost calculator →

Common questions

What is the difference between an overlay and a new asphalt driveway?

An overlay is new asphalt paved over the existing surface, which only works if the base underneath is still sound. It skips tear-out and base work, which is why it prices well below a full rebuild; the demo example rates are $3.25 per square foot for an overlay against $4.50 for new 2 inch pavement.

How often should a driveway be sealcoated?

There is no fixed schedule. It depends on sun, traffic, and how the last coat has weathered, and the surface tells you when it has gone gray and dry. Recommending it every few years keeps customers on your list without overselling.

Can I sealcoat a driveway that has cracks in it?

You can, but sealer will not fix them. Working cracks need crack fill first as a separate pass with a different material, so quote it by the linear foot as its own line and the customer can see why the ticket grew.

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